The Cost of Cancer
When we talk about cancer, we don’t normally talk about the cost. But when 1 in 4 South African’s are affected by cancer each year, shouldn’t we? To start a conversation around the hidden costs of cancer and raise awareness of Sanlam’s Cancer Benefit we created a story of a family on social media.
Agency: King James Group / Art Director: Melissa Raath / Copywriter: Jean Pierre le Riche
Creative Director: Kyra Antrobus / Designer: Miles Davis / Social Media Copywriter: Tamsin Green
Executive Creative Directors: Danni Pinch / Chief Creative Officer: Alistair King
Account Management: Kirsten Bohle, Arron Moos / Production: Joshua Michael
Film Production: Lampost / Film Director & Photographer: Chris Saunders