Having superpowers can really mess you up
To launch Netflix’s Umbrella Academy, the story of a dysfunctional family of superheroes, we decided to give some of South Africa’s own super influencers the chance to experience life with actual superpowers. However, just like in the Umbrella Academy, it’s not all that it’s cracked up to be. Each film was made to mirror the influencers’ own content styles and was released on their respective channels, so fans wouldn’t suspect a thing.
Makeup artist with a secret tentacle
Gamer with a tendency to spontaneously teleport
Fashion vlogger with a levitation problem
Year: 2019 / Agency: King James Group / Art Director: Melissa Raath / Copywriter: Jean Pierre le Riche
Creative Directors: Cameron Watson / Executive Creative Directors: Danni Pinch / Chief Creative Officer: Alistair King
Business Unit Director: Timothy Young / Account Management: Lelani Van Den Berg
Production: Samantha Wentzel / Animation, Edit, Cinema: Masters and Savant