The vacation of your dreams, in your dreams
How do you market South Africa’s Western Cape as a tourism destination when the whole world is in a lockdown? In the one place they could still travel: their dreams.
Podcast Episodes
Each episode was made to be the length of time it takes the average person to fall asleep.
Marine Safari
In this episode, we’ll be taking you on an ocean safari in the Cape Overberg where you’ll encounter sea life as the gentle sound of waves lull you to sleep.
Horseback Riding
Take a leisurely tour of the Cape Winelands by horseback, trotting alongside the fruit orchards and vineyards of local wine farms.
Moonlight Meander
Take a moonlight meander along the shoreline at Gericke’s Point on the Garden Route, exploring the rock pools for pincushions and periwinkles.
Sunny Bo-Kaap
Spend a lazy afternoon in the iconic Bo-Kaap, where you’ll explore the sunny streets as we share stories of a rich, multicultural history.
Blooming West Coast
Take a gentle hike through the West Coast National Park to see the spring flowers in full bloom.
Agency: King James Group / Art Director: Melissa Raath, Tashreeq Allie / Copywriter: Jean Pierre le Riche
Executive Creative Director: Danni Pinch
Account Management: Leandi van den Berg / Production: Joshua Michael