Pick n Pay Retail
Pick n Pay is one of South Africa’s leading retailers. We were tasked to create three TV ads to communicate the benefits of Pick n Pay's Smart Shopper loyalty card. Our message was simple; customers get discounts off of the things that they buy most, so they can buy more of the things they love most.
Year: 2017 / Client: Pick n Pay / Agency: King James Group
Agency Creative Directors: Cameron Watson, Kenneth van Reenen
Art Director: Melissa Raath / Copywriter: Erik Salamon / Account Management: Candice Hogg
Production Company: Giant / Director: Peri van Papendorp / Audio: We Love Jam / Arnold Vermaak